Not a smaller you. A stronger you.
Bradford's 6-Week Challenge for Women 40+
Private 1-on-1 strength training. No fad diets. No weigh-ins. No mirror obsession.
Next cohort starts November 2nd, 2026 · Only 6 spots
You've done the diets, the bootcamps and the 30-day challenges, and ended up right back where you started.
You know you should be lifting weights, but walking into a gym feels intimidating.
You're noticing changes in your 40s: less energy, more aches, feeling weaker than you used to.
You take care of everyone else, and you're always last on the list.
You’ve spent years trying to shrink.
how did that work out?
You don't need another program that judges your body. You need one that builds it up.
STRONG IS THE NEW SKINNY
Strong[her] measures success by what your body can do, not what it looks like. In 6 weeks you'll learn the four lifts that build real-life strength: the squat, bench press, deadlift and overhead press. You'll get measurably stronger in every one. And you'll feel it everywhere: carrying the groceries, playing with your kids, and in how you carry yourself.
And here's the funny thing. When you stop chasing a smaller body and start building a stronger one, the look you were after tends to show up on its own. You stand taller, your clothes fit better, and you feel good in your own skin, because you finally built something instead of taking something away. Strength first. The rest follows.
Hi, i’m steve…
I've been coaching for over 20 years and owned my own gym for 7. But at 40, I was a personal trainer in the worst shape of my life. I was stressed, exhausted and couldn't keep up with my own kids. Getting back to the basics, and getting strong again, changed everything for me.
Now I help busy adults over 40 do the same. Strong[her] is the program I wish every woman I know had access to: expert coaching, in a private studio, without the intimidation.
from your first lift, to your strongest self
Weeks 1 to 2
FOUNDATION
Learn the four lifts with perfect technique and build your confidence.
Weeks 3 to 4
BUILD
Add weight every week and feel the strength coming.
Week 5
STRONG
Heavier lifts, new personal bests, plenty to celebrate.
Week 6
PROVE IT
Retest every lift, see how far you've come and graduate.
WHAT’S INCLUDED
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45-minute 1-on-1 private personal training sessions
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One in the first week and one in week 6, so you see your progress in black and white.
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No meal plans, no tracking.
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